Customizing the covers of the featured stories has become a highly relevant factor to highlight the profile of your brand. And is that little by little Instagram is showing improvements in favor of customization. Both brands and personal accounts. The truth is that the highlights or stories featured on Instagram are something highly relevant that deserves our attention. So in this post, we want to give you tips to customize your own covers of the stories.
Tips to customize the covers of the stories featured on Instagram
Let’s consider some basic tips:
Classify the featured stories
Ideally, you should first define what sections will be highlighted in the profile of your brand. Of course, first of all maintaining a strategic coherence with the personality. The general concept of your brand and content strategies to use. That is, avoid publishing irrelevant content that does not relate to your brand.
For example, if you have a technology store, it is best to classify the stories in the smartphone, laptop, desktop computer, etc. Or, frequent questions, success stories with clients, promotions and discounts, services, communications, or others. This makes it easier for the user to locate the information that really interests them.
Keep a style in harmony with your brand
As we have always commented, creating a coherent brand concept is highly relevant. In order to keep you in the minds of your consumers. For them, it is easier to remember a certain design, a specific typeface, and a particular logo. And not different variations of each of these elements. This only distracts them from what is really important: the content.
It is necessary that you create harmony from the colors, the typography, background, icons to use for outstanding stories. Basically, this is the first step of personalization. From here everything starts, visual coherence is crucial to keep your potential users oriented.
Define what resources or tools you will use
To customize the covers of the featured stories you have endless options in graphic design tools. Then this will not be a problem. For example, you can use Photoshop if you have technical or advanced design skills. Or if you are looking for simpler applications, you can use Canva, it is ideal to create attractive stories. In addition, it is very easy to use, has different templates, filters and decorative elements that will be very helpful. You can use your web version, or download it for Android or iOS.
As for the icons to be included in the covers, you can download them in Flaticon, it is a website with an extensive range of graphic design material. Of course, consider that the platform is in English. So if you want to look for an element, try to write the word in English.
Set the background you want to use
The most advisable thing is that it is a textured background to make it more attractive for the user. Or if you want to use a color palette, try to match the visual concept of your brand. If not, you can simply place a white background and create contrast with the icons and other decorative elements.
Whatever your choice, remember that everything must go in perfect harmony. In this way, it will be easier for the user to remember your brand.
Do not abuse the design
Even when we seek to personalize the covers of the featured stories. It is not necessary to overload it in order to attract more attention from the user. The most ideal thing is to preserve a fresh and professional design. A bit highlight the colors and, above all, to emphasize the content that can be enjoyed in the section. When it comes to visual identity, sometimes small details become more professional than extravagant designs.
Keep in mind that although this functionality is highly innovative and practical. You should not abuse and overload your profile of so many contents in stories. The idea is that you share the information you most want to be seen by your users. Maybe 5 or 6 sections will be more than enough. And try to keep them updated at all times to avoid obsolete content in the profile of your brand.
Your users expect to see the highlights of your brand, start customizing their covers!