Instamust Blog

The Size Of Your Instagram Photos

By August 17, 2019 No Comments

Instagram is a social network on which users share photos and videos. His photo editing and filters have made this social network one of the best platforms for sharing photos. Instagram has more and more users and is the preferred social network of young people born in the 2000s.


If there is only one platform where photos have a very important role, it is indeed Instagram.

On this social network, what matters most is the quality of the photos you publish. That’s why the size of your images and photo editing apps are a real asset on Instagram.


We will see the perfect formats for Instagram, ready?

Profile picture

We recognize your brand thanks to his photo profile, it is thanks to it that your followers will recognize you. In the case of a personal account, it is equally important to use the same profile picture on all your social networks, it will be easier to identify you.

✅The ideal format is: 110 x 110 pixels

✅Maximum resolution : 180 x 180 pixels


Publications on Instagram

It is very important that you have in mind that Instagram automatically reduces the size of your images, so you should publish them in maximum resolution to optimize the result.

✅ Square photo: the recommended format is 1080 x 1080 pixels.  Although you can also publish them in 640 x 640 pixels. The maximum format allowed is 2048 x 2048 pixels.

✅ Horizontal format: the recommended format is 1080 x 566 pixels.  The social network also supports other smaller formats like 600×400.

✅ Vertical format: the recommended one is 1080×1350 pixels.  Instagram will display it with the format of 600×74949 pixels.


Format of Instagram videos and stories

On Instagram, you can share videos through publications or storytelling. Depending on the option you choose, the format of your videos varies.

✅ The format of your videos for your timeline: the resolution is 640 x 640 pixels, and note that the duration of your video must be between 3 and 60 seconds.

✅ The format of your videos for your Instagram story: 74950 x1 334 pixels. 
In this case, the duration of your video can not exceed 10 seconds.


Advertisements on Instagram

When creating your advertising on Instagram you will have to take as reference the size of the publications and its different formats. Whether square or horizontal, you will always use the same formats.

✅ Square Advertising: 1080 x 1080 pixels. Although it will be visible in 640 x 640 pixels.

✅ Horizontal format : 1080 x 566 pixels. And will be displayed in 600 x 400 pixels.

You must pay particular attention to the text you use in your advertisements. Instagram allows only a maximum of 20% of the image to introduce the text.



IGTV videos can be both vertical and horizontal.

✅ Vertical: Maximum aspect ratio 9:16 and minimum 4: 5.

✅ Horizontal: Maximum 16: 9 and minimum 5: 4.

✅ Cover photo of the IGTV: 1: 1,55 or 420 x 654 px.


What works best on Instagram: photos or videos?

Photos work better than Instagram videos. Although brands share more and more videos, the numbers speak for themselves. Instagram photos still hold first place and are the ones with the most likes.

The format is of great importance

The format of photos on Instagram or any other social network is a key factor to succeed in:

✅ Attract the attention of your followers.
✅ Succeed in creating a brand and generating a community.
✅ Create successful ads to generate more clicks on your website.

A quality image, without pixels or cut off, can be a powerful argument for gaining followers and congratulating people who are already following you.

Instagram is the ultimate social network that lists photos, so you’ll need to pay attention to the formats you use when posting photos, videos, or storylines. It’s the same on other social networks.


From now on you have all the keys in your possession to succeed your publications on Instagram.

Knowing the measurements of Instagram photos is the key to making your content strategy work. By downloading quality content, you will attract more customers interested in your business and your Instagram account. Having a perfect strategy, InstaMust helps you by analyzing your account and offering you the ability to program content.

In this way, you can save time and earn metrics, Sign Up today!

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