During this year we have seen how many pages of memes have put, and still have, their private account.
So why hide their contents from the whole world (potential followers)?
In the following article, I will explain to you why many accounts on Instagram have their own private profile, if this generates more followers and whether or not it is a good strategy for your business profile.
Why are some Instagram Accounts setting up a private profile?
If you or some close friends on Instagram like to share funny memes, then you will probably have had a situation like this:
A friend of yours sends you a funny meme of a few pages in DM
Open the chat and all you see is a message with the words “Photo not available. “
Does it sound familiar?
Quiet, you’re not the only one.
Since the beginning of 2018, meme Instagram accounts have started to put their private profiles, forcing non-followers to apply to see their posts.
This is not the first time we see Instagram Accounts becoming private; eg @realorgvsm a very popular clothing brand on Instagram is known for its strategies in promoting new collections,
such as putting the private account and only revealing the dates of the new clothes drops in the stories and posts.
But then in a world where the look of your Instagram profile and your posts are everything, why put the private profile?
Here are some reasons why many accounts use this strategy:
1. Make your profile private and get more followers
This is certainly the most decisive reason.
According to many meme accounts, the main reason why they become private is that it helps to attract new followers.
The idea is that, by putting your private profile, when one of your followers sends a post to a friend of his, the latter will be forced to follow you to see what he has received.
On the other hand, if your account is public, that friend could simply view the content received for DM and exit without following you.
Also, there is another factor, making your profile private is like putting a veil of mystery in front of your account – this attracts people’s curiosity.
If someone arrives on your profile and sees that you are private but have millions of followers, there is a good chance that they will click the button to follow you, don’t you think?
And this strategy works! According to an interview by The Atlantic to Reid Hailey, the founder of Doing Things or @drunkpeopledoingthings, he had an average of 10,000 new followers per week before putting his private account.
Once the profile was changed to private, the number rose to 100,000 new followers per week!
1000% growth thanks to a simple Instagram function.
2. Putting the private profile on Instagram helps to keep followers
A second (and similar) reason why large accounts on Instagram put their profile private is that it helps to prevent its followers from clicking on the “unfollow” button.
Stopping to follow a public profile is simple, but when a user tries to follow a private profile, a message will appear asking if they are sure to unfollow it and reminding them that if they follow it when they want to follow it in the future they will have to request access.
Many people will find it much easier to keep following you
3. Protect the content of your account by putting it private
Another reason why many accounts become private on Instagram is that this adds a veil of protection to their contents.
Especially today with many accounts that copy each other’s content, protecting their content is essential.
The concept is that by putting your profile private you will have more control over who can see and interact with your profile.
It is difficult to have total security regarding the prevention of your content against plagiarism, but surely having your private account gives you more control.
Moreover, if you have a private profile and you block a user, he will no longer be able to interact with your profile at all (because on the contrary public profiles are also accessible from the web and other places)
4. Having your private account protects you from being reported
With Instagram that is increasingly tightening its rules with accounts that break the rules of terms, some large meme pages have become private for the simple purpose of protecting themselves from any reports.
This is more likely to happen in the case of accounts that post content, arguably, offensive.
Simply by having a private profile, they can avoid being reported by people who find them offensive.
Should you put your profile private?
At this point you may be wondering:
But then, after all this explanation, do I have to put my profile private?
This is where things get complicated.
Because while all the points we have listed above are valid for all profiles, the reason why private profiles work with large meme profiles is precise because they are great!
They don’t need to implement the classic growth strategies on Instagram that most accounts use.
All they have to do is post content and they will continue to grow.
In other words, they are too big to fail.
We must also consider that this strategy has a lot to do with the type of content that is published.
These large meme pages use content designed specifically to generate interactions.
Their growth is based precisely on: encouraging their followers to share posts with other users.
The other growth strategies, at this point, are decidedly less effective.
There is nothing better than getting traffic growth simply by sharing posts in DM – not just with the page explores.
The big pages have noticed that, even if putting their private account no longer appears in the “explore” section, the growth of their followers is however increased.
Unfortunately, as you understand it, this strategy is certainly effective for meme pages but not as effective for other types of pages – including brands and companies.
As we have said, if you put your private profile your posts will no longer appear in the “explore” section, this means that all the hashtags you use will no longer be useful.
This is obviously a problem for most accounts.
Due to the importance of the hashtags, we suggest you read our guide to the best hashtags here:
So, unless you already have a large audience, you should take advantage of all the other techniques to grow on Instagram like using correct hashtags, become popular in the “explore” section and reach the audiences associated with the associated hashtags.
The solution? Keep your public Instagram account!
So what is the last word?
Well, the fact is that while putting the private profile can be effective for large meme accounts, for most accounts it is a malicious strategy.
Outside of very specific circumstances (like the ones described above), it’s best for you to keep your public account and focus on other ways to attract new followers!
If you lack the right strategies to grow your profile, we have published a lot of them for free in our Facebook group.
In addition, you can ask any kind of opinion or advice on your personal profile and we will reply to you for free!