Use creative tools
Instagram is a highly visual medium – so get creative! Take advantage of the countless filters, special effects and editing options that Instagram has to offer. Be sure to make your content as exciting as possible, yet visually recognizable. For example, use the same filters, perspectives or colors that reflect your corporate design. And above all: play with the square format. Since Instagram said goodbye to the given square, there are no limits to the format!
Mix photos and videos
The most popular strategy for marketing via Instagram at the moment is to spread some videos among the standardized photos. It has been proven that moving image content can generate up to three times more inbound links than static content. Here comes again the big magic word of storytelling, which is simplified by short videos many times, then by individual pictures. The editing capabilities of Instagram make the creation of videos no longer rocket science. It is even possible to pause a recording and continue with another scene, as shown here by McDonald’s.
Establish your own hashtag
For every new campaign or product, it pays off to create your own creative hashtag that is easily recognizable. Often this is the product or brand name itself. Short slogans, statements or requests for interaction have also had a great impact in the past. Levis #makebikeportraits campaign managed to get around 6000 Instagrammers to post photos with their bikes and link to Levis.
Link and cross-link
Use the opportunity to link your Instagram account to your website or other social media profiles of your company using a short link on your profile in order to collect leads or refer to more extensive content. Unlike on other platforms, it is also quite common on Instagram to refer to foreign or even competing companies. If your followers are to grow as fast as possible, it is best to follow and tag everyone who is active and well-known in their own industry, or who have shared interests and competencies. At best, the result is higher attention and increasing follower and retention numbers for all involved.
Find opinion leaders and make them an innovative showcase of your products and services. Especially in the nutrition field. There are thousands of Instagrammer fashion and beauty with countless followers who are looking for collaborations with companies. These opinion leaders are the direct route to your target audience as your followers blindly trust you about new trends and products. Working with the right influencers in your industry can quickly increase your brand awareness and followers. Make sure, however, that the selected influencer uses the desired, relevant hashtags and points to your account.